Business Link London wanted to improve their understanding of how new media could be used to engage disabled entrepreneurs in a way which would benefit their businesses.

Digital Public was asked to conduct research and carry out a proposition development exercise.

To fulfill the projects requirements, Digital Public:

• Engaged in desk research examining how digital media is used by people with disabilities
• Interviewed disabled entrepreneurs and other stakeholders

Results

Digital Public developed an offering that combined a range of next generation content and tools, including a social media aspect and the provision of business advice and seminars using online media. We also developed a set of collateral that included flash animation and video to demonstrate how Business Link London could provide customers with support services, peer support, and gain access to advisors.