Teachers TV
Client:
Department for Children, Schools and Families
What we did:
To help the DCSF deliver training and development to teachers in a more effective way, we are currently providing a range of services including strategic advice and the management of various aspects of Teachers TV (TTV), a dedicated television channel aimed at the schools workforce.
How we did it:
Our work started with the design of a business case that examined the opportunities offered by digital media to meet the DCSF’s goals.
The DCSF retained our service to provide the following:
- Providing strategic advice in helping TTV move towards a wholly multi-platform on-demand service
- Building service specification to reduce cost to the DCSF
- Running the supplier re-tender process
Outcomes:
Since its launch in 2005, TTV has proved to be a success:
- The service will deliver benefits worth £180 million over the next five years
- The channel costs less than £2.50 for every programme watched, in relation to the number of viewers
- 62% of school workers with access to the service via Digital TV or broadband have viewed it since launch
- TTV is watched by 24.5% of the schools workforce each month, with 230,000 visiting the website
- Around 40% of school workers have recommended TTV to colleagues
- 30% of schools have used the service in formal training
- 1/3 of viewers said that it had directly influenced something they had done in school.
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